University student’s perception changed by permissive demonstration of alcohol consumption

*Andras Terebessy, Maria Herincs, Ferenc Horvath, Péter Balázs

Summary
Aim. Alcohol consumption is widely accepted among young adults. Understanding factors that influence this habit is inevitable. We report attitude changes among university students after a short movie demonstration on permissive alcohol consumption.
Material and methods. Data about drinking, socio-demographic, lifestyle factors, and subjective ratings of certain statements were obtained by a questionnaire based survey in a sample of 258 university students (128 men and 130 women) of four Hungarian universities. Participants were randomly divided into exposed and non-exposed groups. The exposed ones watched a movie suggesting positively alcohol consumption before self-administering the questionnaire. Statistically significant differences between the two groups were analysed by Pearson chi-square probe (p < 0.05).
Results. 93.4% of the students are consuming alcohol regularly. Agreement rate with permissive statements related to alcohol consumption were significantly higher among exposed responders confirmed by controlling for socio-demographic and lifestyle covariates.
Conclusions. Positive featuring of alcohol consumption had a strong effect on the students’ attitudes.

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