Nowe wyzwanie dla edukacji zdrowotnej i promocji zdrowia

*Halina Osińska

Summary
Actions in the areas of health education and health promotion (HE/HP) undertaken to date in Poland and in other countries do not fully correspond with present expectations of public health care. Social stratification, demographic changes and a constant increase in the number of chronic diseases and life-threatening complications have impelled people responsible for these areas to increase the effectiveness of preventive measures, such as personalization of medicine and health education. In practice, this means among others the need to work out, implement and assess the effects of a new approach to health education and health promotion (HE/HP).
Leo Barić is the author of this new approach. The Society has been cooperating with prof. Barić for three years in establishing and improving the model based on the idea of embedded health education and health promotion into core activity of doctors and nurses. The term “embedded” applies in particular to patients or people at risk who need a professional intervention involving both disciplines.
The range of intervention is decided by the physician on the basis of the patient’s differentiated diagnosis, including the medical diagnosis and identification of HE or/and HP needs. The embedded HE/HP is an integral part of the activities of medical personnel whose aim is to help people to cope with disease and to cope with the role of being patient in a given setting.
The new approach is directed towards the patient as an individual, it is also evidence-based and assessed in the form of the added value. This approach requires not only a more advanced competence of medical personnel, but also a continuous training in this field.
The new approach needs to be further improved and assessed in terms of its effects on a better effectiveness of medical treatment and the enhanced quality of patients’ life, as well as on the possibility to implement the HE/HP embedded into the work environment of physicians and nurses.

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